Website Development, Redesign & Management

I build and manage professional websites on Shopify and Squarespace for Door County and Northern Wisconsin businesses. With a digital marketing degree and 10+ years of photography experience, I create sites that look great AND drive sales—complete with custom photography, SEO optimization, and training so you can confidently manage your site.

NEW WEBSITE DEVELOPMENT

Your Business Deserves a Professional Online Presence

I build custom Shopify and Squarespace websites from the ground up—designed specifically for your business, not pulled from a template. Whether you're launching an online store or need a professional business site, I handle everything from design to launch to training.

I work with business owners of all ages and technology comfort levels. Through in-person meetings or Zoom calls, I'll discuss what you want to handle yourself and what you'd rather delegate. Want to update content yourself? I'll recommend the platform that makes that easiest. Looking for the top e-commerce platform, but only want to manage shipping? I'll set that up. Need something completely hands-off? That works too. I'm not here to take over things you enjoy managing—I'm here to fix what's not working, help you make more money online, and free you up to focus on your physical store and customers.

What's Included:

  • Custom Design: Built around your brand, not a generic template

  • Platform Selection: Guidance on Shopify (for e-commerce) or Squarespace (for business sites) based on your needs

  • Professional Photography: One photoshoot session delivering 50 high-quality images covering products, your location, and team headshots. Ongoing photography for new products or seasonal updates is available as an add-on service.

  • Mobile-Responsive Design: Looks perfect on phones, tablets, and desktops

  • SEO Setup: Optimized so local customers can find you on Google

  • Secure Checkout: For e-commerce sites—customers shop with confidence

  • Training: Personal, patient training until you're comfortable managing your site

  • Social Media Integration: Connect your Instagram, Facebook, and other platforms

Timeline: 8-12 weeks, depending on your starting point

WEBSITE REDESIGN

Refresh Your Outdated Site

If your current website looks dated, doesn't work on mobile, has missing product photos, or isn't bringing in year-round sales, it's time for a redesign. I'll migrate you to Shopify or Squarespace, replace outdated or missing images with professional photography, optimize for search engines, and create a site that actually works for your business.

I've redesigned websites for art galleries, interior design firms, Door County boutiques, antiques shops, farm markets, and artist residencies - each one getting a complete transformation from outdated platforms and placeholder images to modern, mobile-responsive sites with professional photography and easy management.

What's Included:

  • Platform Migration: Move from outdated systems (WordPress, Wix, old custom builds) to modern Shopify or Squarespace

  • Updated Professional Photography: One photoshoot session delivering 50 high-quality images allocated based on your business needs - whether that's primarily product shots, location photography, team headshots, or a strategic mix. We'll discuss what works best for your specific business and website goals.

  • Content Refresh: Reorganize and rewrite to highlight what matters most to your customers

  • Mobile Optimization: Ensure your site works beautifully on phones and tablets

  • SEO Improvements: Fix technical issues keeping you hidden from Google searches

  • Modern Design: Clean, professional look that builds trust and drives sales

  • Category Organization: Easy navigation that helps customers find what they need

  • Training: Personal training so you can confidently update products, pricing, and content yourself

Timeline: 4-8 weeks, depending on site complexity and product count

BEFORE

AFTER

BEFORE

AFTER

ONGOING WEBSITE MANAGEMENT

Keep Your Site Fresh, Current, and Working Hard for Your Business

Your website isn't a "set it and forget it" project—it needs regular updates to stay current, secure, and effective. I offer monthly and seasonal management packages for businesses that want someone they trust handling everything while they focus on running their business.

What I Handle:

  • Content Updates: New products, services, pricing, hours, contact information, and seasonal offerings

  • Photography Refreshes: Updated images for holidays, events, new products, and seasonal changes

  • SEO Maintenance: Keep your search rankings strong as Google updates and competitors evolve

  • Security & Platform Updates: Ensure your site stays secure with the latest platform updates and backups

  • Performance Monitoring: Track site speed, fix broken links, and ensure everything loads correctly

  • Small Design Adjustments: Tweak layouts, update calls-to-action, refresh banners and promotions

  • Product Management: Add, edit, or remove products as your inventory changes

  • Priority Support: Quick response when you need something updated or fixed

Available As:

  • Monthly retainer packages for year-round management

  • Seasonal packages for businesses with peak seasons (tourist season, holidays, etc.)

  • Custom packages based on your specific needs

Let's discuss what level of support works for your business.

Schedule a Consultation