Frequently Asked Questions

Photography

  • I specialize in fine art photography and work with businesses to create compelling product photography, social media content, and location photography.

    Whether you're looking to showcase your products in their best light or capture the essence of your business location, I bring an artistic eye to commercial photography needs.

  • For standard 2-3 hour business location photoshoots, you'll receive 20-25 professionally edited images within 7-10 business days of the shoot.

    For other types of photoshoots, turnaround times are customized based on your specific needs and the scope of the project. I'll always discuss timeline expectations upfront so you know exactly when to expect your final images.

  • Preparation is key to a successful business photo shoot. The more information you can provide, the better I can assist you in creating images that truly represent your brand!

    Personal Presentation

    Take time to think about how you want your business to be perceived by your audience. Dress professionally while staying true to your business's personality and brand. For solo business owners, choose attire that reflects both your professionalism and authentic self. I recommend bringing a backup outfit option to give us flexibility during the shoot.

    Location Options

    We have several great options for your photoshoot location. We can shoot at your business location to showcase your workspace and environment. We can also explore iconic Door County landmarks that align with your brand, or choose your favorite local spot that tells your story, whether it's a scenic overlook, a charming village street, or a hidden gem. Consider seasonal locations that showcase Door County's natural beauty, such as cherry blossoms in spring or vibrant fall colors.

    Business Preparation

    If we're photographing at your business location, clean and organize the shooting space beforehand. Gather any products, tools, or props that represent your work and have your business logo, signage, or branded materials ready if they'll be featured in the photos. Make a list of specific shots you need for your website, social media, or marketing materials so we can ensure we capture everything you need.

    For Team Photos

    Provide styling guidelines to ensure your team presents a cohesive look that aligns with your brand. Share the photo shoot schedule with all team members to ensure everyone arrives on time and ready. Consider having touch-up supplies available, such as a hair brush, powder, or other grooming essentials to help everyone look their best.

    Ready to schedule your photoshoot? Contact me to discuss your vision and needs!

Social Media Management

  • Each business gets a customized approach based on:

    • Initial audience analysis (demographics, location, behaviors)

    • Industry-specific insights and trends

    • Your business goals and target market

    • Performance data and engagement metrics We create content that resonates with your specific audience while maintaining your brand voice and message.

  • With over 10 years of experience, I offer a unique combination of services:

    • Professional photography integrated with social media management

    • Data-driven strategy based on comprehensive audience analysis

    • Consistent, high-quality content (3 posts + 2-3 stories weekly)

    • Regular strategy meetings and performance reviews

    • Focus on ROI and business growth

  • Success is measured through the data like:

    • Audience growth and engagement rates

    • Geographic and demographic trends

    • ROI on paid campaigns

    • Content performance metrics

    • Website traffic and conversion data

    I use these insights to continuously refine and improve our strategy.

  • Typically, businesses can expect to see meaningful results within 6 months to a year of consistent, strategic social media marketing. This timeline allows for:

    • Building a strong follower base

    • Establishing brand voice and recognition

    • Growing engagement organically

    • Gathering meaningful performance data

    • Fine-tuning strategies based on analytics

  • I currently focus on the platforms that deliver the strongest results for local businesses:

    • Facebook

    • Instagram

    • Pinterest

  • Since 2021, I've built a diverse portfolio working with local businesses and creatives, including art museums, interior design companies, boutiques, farm markets, coffee shops, art galleries, business councils, historical societies, non-profits, local artists, and musicians across Door County and Wisconsin.

Website Development

  • Born and raised in Wisconsin, I'm passionate about helping other Wisconsin businesses thrive online. Unlike other local agencies that outsource work overseas, I handle every aspect of your project myself. This means:

    • Direct Communication: You'll work directly with me throughout the entire process, ensuring your vision is perfectly translated into reality.

    • Deep Wisconsin Understanding: I understand the unique needs and challenges of businesses in our state, from regulations to local market trends.

    • Local Expertise: My education in digital marketing at a Wisconsin institution (funded by the state) and my commitment to ongoing learning ensure I'm always up-to-date on the latest industry best practices, including website UI/UX, design, SEO, and online marketing strategies.

    • Personalized Service: I'm dedicated to providing personalized service with a focus on your specific goals and success.

    I take pride in my work and find immense satisfaction in helping Wisconsin businesses shine online. Let's work together to elevate your online presence!

  • Every business has different needs - some have extensive content ready, others are starting fresh

    • We work together as a team, with your complete approval on all website content and design decisions

    • You maintain full control over what appears on your site and when it goes live

    • Don't worry if you don't have everything prepared - we'll assess your specific needs during our initial consultation

    • Common materials include: business content, product descriptions, photographs, logos, and any existing brand materials you'd like to incorporate

    • Clear communication and timely feedback help ensure your project stays on schedule

    • Your input on design questions keeps the project moving forward smoothly

    • Platform recommendation based on your specific needs

    • Custom website development using Squarespace or Shopify

    • Website hosting and domain are highly recommended to be managed through your chosen platform account

    • Up to 5 total revisions during development and a 30-day post-launch period

    • Additional updates after this period: $100/hour

  • What are your payment terms?

    • Full payment due before project begins

    • Payment plans available for qualifying projects

    • Website platform fees and hosting costs not included - these are paid directly to your chosen platform (Squarespace or Shopify)

    • E-commerce websites typically take 8-12 weeks to complete

    • Timeline begins after receiving all required content and materials

  • What happens if there are delays?

    • One-time delay allowed for any reason

    • Projects with no progress beyond a 2-week delay will be notified

    • If delays continue, a $1,000 late fee applies and must be paid before work resumes

    • Late fee covers my continued time and design work when projects extend past the scheduled 8-12 week timeline

    • Delays include: late content delivery, missed feedback deadlines, extended periods without communication, multiple appointment rescheduling, or any other client-made delays past 2 weeks of no progress that Karrels Design determines apply to this policy

    • Website management services available - includes technical support, updates, and local emergency assistance when needed

    • Custom CSS coding available

    • Code injection and customization services

    • Starting at $300 for custom coding projects

    • Technical troubleshooting