Frequently Asked Questions

Photography

  • While my primary focus is Door County, where I've built strong relationships with local businesses and know the area intimately, my service area includes:

    • Door County and the surrounding peninsula

    • Northeast Wisconsin, including Green Bay and Appleton

    • Northern Peninsula of Michigan

  • My business photography packages include professional headshots, product photography, location shots, and social media-ready images. All images undergo professional editing and are delivered in high-resolution formats via online platforms or Google Drive, with commercial usage rights included.

  • Yes! I have a strong focus on fashion and boutique photography, specializing in advertising photography and e-commerce website imagery. I help businesses showcase their products and brand identity through high-quality visual content.

  • Professional photography is essential for modern fashion retail success. Would you buy from a brand with blurry online photos? Your customers make split-second decisions based on the quality of your visual presentation.

    Professional photography provides:

    • E-commerce Excellence: Crisp, detailed product shots that show textures, colors, and fits accurately, helping reduce returns and increase customer confidence

    • Brand Storytelling: Lifestyle images that help customers envision your pieces in their wardrobe, styled in ways that reflect your brand's unique personality

    • Store Atmosphere: Captivating photos of your retail space that entice customers to visit in person and showcase your merchandising expertise

    • Marketing Power: Professional images that make your social media posts, advertisements, and marketing materials stand out in a crowded digital marketplace

    • Consistent Brand Image: A cohesive visual style across all platforms that builds trust and recognition with your audience

    • Multi-Purpose Assets: High-quality photos that can be used across various channels – from your website and social media to print materials and press features

    Quality photography is an investment that pays for itself through:

    • Increased online sales

    • Higher customer trust

    • Stronger brand recognition

    • Reduced product returns

    • More engaging social media presence

  • For most business photography projects, you can expect delivery within 2-4 weeks after the shoot, depending on the project's scope. This timeframe allows for:

    • Careful selection of the best images

    • Professional editing to ensure each photo meets high-quality standards

    • Preparation of both high-resolution files and social media-optimized versions

    • Organization and delivery of your complete photo package

    The exact timeline may vary based on:

    • Number of photos in your package

    • Complexity of editing required

    • Current project schedule

    • Seasonal busy periods

  • Yes, I offer on-location photography services at your business premises, whether it's a storefront, office, or production facility. As a Door County local, I'm familiar with the area's best locations and lighting conditions.

  • Preparation is key to a successful business photo shoot. Here's what you should consider:

    Personal Presentation:

    • Take time to think about how you want your business to be perceived by your audience

    • Dress professionally while staying true to your business's personality and brand

    • For solo business owners, choose attire that reflects both your professionalism and authentic self

    • Consider bringing a backup outfit option

    Location Options:

    • We can shoot at your business location

    • Explore iconic Door County landmarks that align with your brand

    • Choose your favorite local spot that tells your story – whether it's a scenic overlook, a charming village street, or a hidden gem

    • Consider seasonal locations that showcase Door County's natural beauty (cherry blossoms in spring, fall colors, etc.)

    Business Preparation:

    • Clean and organize the shooting space if we're photographing at your location

    • Gather any products, tools, or props that represent your work

    • Have your business logo, signage, or branded materials ready if they'll be featured

    • Make a list of specific shots you need for your website, social media, or marketing materials

    For Team Photos:

    • Provide styling guidelines to ensure your team presents a cohesive look

    • Share the photo shoot schedule with all team members to ensure everyone arrives on time

    • Consider having touch-up supplies available (hair brush, powder, etc.)

Marketing

  • The Digital Marketing Package is a complete monthly solution that includes:

    • Monthly strategy meetings and performance reviews

    • Professional photo session producing 20+ images

    • 28 social media posts (16 regular posts, 12 stories/reels)

    • Custom content calendar

    • Online ad management

    • Monthly analytics reporting

    • In-depth audience analysis

    • Ongoing strategy optimization

  • Each business gets a customized approach based on:

    • Initial audience analysis (demographics, location, behaviors)

    • Industry-specific insights and trends

    • Your business goals and target market

    • Performance data and engagement metrics We create content that resonates with your specific audience while maintaining your brand voice and message.

  • With over 10 years of experience, I offer a unique combination of services:

    • Professional photography integrated with social media management

    • Data-driven strategy based on comprehensive audience analysis

    • Consistent, high-quality content (4 posts and 3 stories/reels per week)

    • Regular strategy meetings and performance reviews

    • Focus on ROI and business growth

  • Success is measured through detailed monthly analytics reports that track:

    • Audience growth and engagement rates

    • Geographic and demographic trends

    • ROI on paid campaigns

    • Content performance metrics

    • Website traffic and conversion data We use these insights to continuously refine and improve your strategy.

  • Typically, businesses can expect to see meaningful results within 6 months to a year of consistent, strategic social media marketing. This timeline allows for:

    • Building a strong follower base

    • Establishing brand voice and recognition

    • Growing engagement organically

    • Gathering meaningful performance data

    • Fine-tuning strategies based on analytics

  • I currently focus on the platforms that deliver the strongest results for local businesses:

    • Facebook

    • Instagram

    • TikTok

    • Pinterest

  • Content planning is a collaborative process that involves:

    • Monthly or bi-weekly planning meetings (1-3 hours)

    • Strategic content mapping based on your business goals

    • Detailed review of upcoming promotions and events

    • Integration of current social media trends

    • Custom strategy development for your specific business - I'm happy to discuss my detailed posting strategies during an in-person consultation.

  • Since 2021, I've built a diverse portfolio working with local businesses and creatives, including art galleries, individual artists, restaurants, writers, boutiques, clothing stores, antique galleries, business councils, historical societies, non-profits, and musicians across Door County and Wisconsin.

  • My commitment to staying current includes:

    • Formal education: Completed state-sponsored digital marketing program with honors

    • Continuous learning: Regular study of emerging trends and best practices

    • AI awareness: Active monitoring of AI developments and their impact on digital marketing

    • Ongoing professional development to ensure clients receive current, effective strategies

Website Development

    • Up to 5 total revisions during development and a 30-day post-launch period

    • Additional updates after this period: $65/hour

    • Custom CSS coding available

    • Code injection and customization services

    • Starting at $300 for custom coding projects

    • Technical troubleshooting

    • Foundational websites typically take 4-6 weeks to complete

    • E-commerce websites typically take 6-8 weeks to complete

    • Timeline begins after receiving all required content and materials

    • Website training included

    • Technical support available

    • Local emergency assistance when needed

    • Ongoing support starting at $65/hour

    • 50% non-refundable deposit required to begin

    • Remaining 50% due upon project completion

    • Website platform fees not included (Squarespace/Shopify)

    • Clients are responsible for their own hosting/domain costs

    • Timeline extensions due to client delays incur a $200 monthly fee

    • One-time emergency delay waived for illness, weather, or family emergency

    • Additional delays after first waiver will incur monthly fee

    • Delays include: late content delivery, missed feedback deadlines, or extended periods without communication

    • Fee ensures project momentum and fair scheduling for all clients

    • Website content (text, photos, logos)

    • Brand guidelines if available

    • Timely feedback and communication

    • Prompt responses to design question

  • Born and raised in Wisconsin, I'm passionate about helping other Wisconsin businesses thrive online. Unlike other local agencies that outsource work overseas, I handle every aspect of your project myself. This means:

    • Direct Communication: You'll work directly with me throughout the entire process, ensuring your vision is perfectly translated into reality.

    • Deep Wisconsin Understanding: I understand the unique needs and challenges of businesses in our state, from regulations to local market trends.

    • Local Expertise: My education in digital marketing at a Wisconsin institution (funded by the state) and my commitment to ongoing learning ensure I'm always up-to-date on the latest industry best practices, including website UI/UX, design, SEO, and online marketing strategies.

    • Personalized Service: I'm dedicated to providing personalized service with a focus on your specific goals and success.

    I take pride in my work and find immense satisfaction in helping Wisconsin businesses shine online. Let's work together to elevate your online presence!

    • Custom-tailored solutions using Squarespace or Shopify

    • Platform recommendation based on your specific needs

    • Website hosting and domain managed through your platform account

    • Training provided for platform management

    • Deep understanding of Wisconsin's business landscape and market

    • Available for in-person support when needed

    • Strong connections with local business community

    • Ability to provide emergency on-site assistance

    • Focused on serving and growing our own communities

Policies and Resolutions

  • Karrels Design does not offer refunds for services rendered or products delivered. All sales are final. Before making a purchase, please ensure you have thoroughly reviewed our service offerings and product details.

  • For physical Fine Art Photography Prints, the following provisions apply to ensure your satisfaction and protection. All shipments include USPS insurance and tracking.

    Damaged Prints: If your print arrives damaged, please take clear photos of the damage and contact us within 15 days of delivery. We will provide a replacement print at no additional cost and handle the USPS insurance claim directly. Claims for damaged prints made after 15 days will not be eligible for replacement.

    Non-Delivery: In cases where tracking confirms non-delivery, contact within 15 days, and Karrels Design will provide a replacement print at no additional cost.

  • Client satisfaction is important to us. If you have concerns about your purchase, please contact us directly to discuss the issue. We're committed to working with you to find a mutually agreeable solution.

  • In the event of any disagreements arising from services or products, Karrels Design commits to open communication and good-faith efforts to reach a mutually satisfactory resolution. If direct negotiation proves unsuccessful, both parties reserve the right to seek counsel to facilitate a resolution.