Foundational Website Development
Transform your business into a powerful online presence with a custom-designed website that works for you.
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Home Page: Your digital storefront
About Page: Your brand's story
Contact Page: Connect with customers
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Custom design on Squarespace or Shopify
Mobile-friendly responsive design
Brand-aligned colors and typography
Social media integration
SEO optimization for local visibility
Fast loading speeds
Easy-to-navigate layout
Custom favicon with your logo
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Initial consultation to understand your vision
Collaborative design development meetings
Content integration and refinement
Review website & content
Launch of your professional website within 4-6 weeks
Training on website management
Future-Ready: Built on a foundation that can grow with your business - add online shopping, booking systems, or additional pages when you need them.
Platform Costs:Please Note: Annual Squarespace or Shopify subscription fees are not included in the design price. These platforms require separate subscription payments managed directly through their services.
Contact for pricing & availability

E-Commerce Website Development
Elevate your Door County business with year-round sales!
Transform your products into a powerful online storefront with a custom-designed e-commerce site that drives sales.
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Home Page: Your digital storefront
About Page: Your brand's story
Shop Page: Your products showcased
FAQs: Infomation your customers should know
Events: Highlight events you are hosting or local events
Blog: Showcase your voice and brand
Contact Us: Connect with customers
Shipping & Returns: Rates, information and policies
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Custom Design on Squarespace or Shopify
Mobile-Friendly Responsive Design
Secure Shopping Cart and Checkout
Multiple Payment Gateway Options
Customer Account Features
Social Media Integration - Easily share your website and products across social platforms.
SEO Optimization for Local Visibility - Improves search engine rankings and drives organic traffic.
Fast Loading Speeds
Easy-to-Navigate Layout
Custom Favicon with Your Logo
Order Tracking and Management
Product Page Optimization
Training Session Included - Empowers you to manage and update your website with confidence.
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Phase 1: Planning & Strategy
Initial consultation to understand business goals, target market, and product lineup
Define specific requirements (number of products, features needed, payment gateways)
Platform selection guidance (Squarespace vs Shopify based on needs)
Establish project timeline and deliverables
Phase 2: Design & Content Preparation
Collaborative design development meetings to establish brand identity
Professional photography scheduling and execution • Product photography • Brand/lifestyle images • Commercial use photos
Product information collection (descriptions, pricing, variants, SKUs)
Phase 3: Development & Setup
Online shop creation and configuration
Shipping setup and tax configurations
Content integration (product descriptions, policies, about pages)
Phase 4: Testing & Launch
Quality assurance and testing
Content review and refinement
Mobile responsiveness verification
Final client review and approval
Website launch (6-8 week timeline)
Phase 5: Post-Launch Support
Training session on: • Platform basics (Squarespace/Shopify) • Product management • Order processing • Inventory management • Basic content updates
Platform Costs: Please Note: Annual Squarespace or Shopify subscription fees are not included in the design price. These platforms require separate subscription payments managed directly through their services.
Karrels Designs’ e-commerce package transforms your online presence into a powerful sales tool. Whether you're selling physical products, digital downloads, art, or services, we'll create a user-friendly platform that encourages browsing and drives conversions.
Contact for pricing & availability
It's 2025—your digital footprint matters more than ever. In today's AI-driven world, a powerful website isn't optional—it's essential.
Common Questions
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Up to 5 total revisions during development and a 30-day post-launch period
Additional updates after this period: $65/hour
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Custom CSS coding available
Code injection and customization services
Starting at $300 for custom coding projects
Technical troubleshooting
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Foundational websites typically take 4-6 weeks to complete
E-commerce websites typically take 6-8 weeks to complete
Timeline begins after receiving all required content and materials
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Website training included
Technical support available
Local emergency assistance when needed
Ongoing support starting at $65/hour
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50% non-refundable deposit required to begin
Remaining 50% due upon project completion
Website platform fees not included (Squarespace/Shopify)
Clients are responsible for their own hosting/domain costs
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Timeline extensions due to client delays incur a $200 monthly fee
One-time emergency delay waived for illness, weather, or family emergency
Additional delays after first waiver will incur monthly fee
Delays include: late content delivery, missed feedback deadlines, or extended periods without communication
Fee ensures project momentum and fair scheduling for all clients
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Website content (text, photos, logos)
Brand guidelines if available
Timely feedback and communication
Prompt responses to design question
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Born and raised in Wisconsin, I'm passionate about helping other Wisconsin businesses thrive online. Unlike other local agencies that outsource work overseas, I handle every aspect of your project myself. This means:
Direct Communication: You'll work directly with me throughout the entire process, ensuring your vision is perfectly translated into reality.
Deep Wisconsin Understanding: I understand the unique needs and challenges of businesses in our state, from regulations to local market trends.
Local Expertise: My education in digital marketing at a Wisconsin institution (funded by the state) and my commitment to ongoing learning ensure I'm always up-to-date on the latest industry best practices, including website UI/UX, design, SEO, and online marketing strategies.
Personalized Service: I'm dedicated to providing personalized service with a focus on your specific goals and success.
I take pride in my work and find immense satisfaction in helping Wisconsin businesses shine online. Let's work together to elevate your online presence!
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Custom-tailored solutions using Squarespace or Shopify
Platform recommendation based on your specific needs
Website hosting and domain managed through your platform account
Training provided for platform management
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Deep understanding of Wisconsin's business landscape and market
Available for in-person support when needed
Strong connections with local business community
Ability to provide emergency on-site assistance
Focused on serving and growing our own communities