Website Development & Management

For Businesses Who Already Have a Shopify or Squarespace Website:

Door County website specialist Leah Karrels creates stunning, functional websites that keep your business thriving year-round. With Digital Marketing education and fine art and design expertise, I've helped countless Door County businesses generate crucial off-season sales through beautiful websites that turn locals and visitors into customers.

Website Management

Keeping your existing website running smoothly and up-to-date with a monthly website management package

  • Regular Updates - Add new products, update prices, and refresh content

  • Photo Updates - Add new photos from your personal collection to keep your site fresh

  • SEO Maintenance - Keep your site visible in Google searches

  • Content Updates - Update text, policies, and business information as needed

  • Monthly Check-ins - Review performance and discuss any changes you need

Perfect for: Busy business owners who want their website maintained professionally

Website Management + Photography

Professional monthly website maintenance plus custom photography

Website Management:

  • Regular Updates - Add new products, update prices, and refresh content

  • Photo Updates - Add new photos from your personal collection to keep your site fresh

  • SEO Maintenance - Keep your site visible in Google searches

  • Content Updates - Update text, policies, and business information as needed

  • Monthly Check-ins - Review performance and discuss any changes you need

Custom Photography Session:

  • Monthly Photography Session - One monthly scheduled, 2-hour photoshoot with 20-25 professional images delivered within 7 days of the shoot

  • Variety of Shots - Photography shots consist of products, staff, owner portraits, models, and location highlights

  • Flexible Locations - On-site at your business or off-site shoots available

  • High-Resolution Images - Delivered for use across all your platforms

  • Photo Integration - New images added to your website within 7 days

  • Photography Scheduling - I’ll handle all the planning and coordination

Perfect for: Businesses that regularly add new products or want fresh, professional photos monthly

Complete Ecommerce Website Development

Your online store, built custom for your Door County business

We'll meet in person to figure out your online needs, look at your POS system, and go over changes that would be needed to bring your website up to date. I'll create a new website or transfer your existing one into something that's perfect for your business, quick to find, and easy to use. I approach every website differently because every business is unique. In our gorgeous Door County landscape, why not have something that stands out?

Your New Website Will Have:

  • Welcome Page - Greet customers and showcase your business

  • About Your Business - Tell your story and build trust

  • Online Store - Customers can browse and buy your products

  • Customer Questions - Answer common questions to help sales

  • Blog, Events & News - Share what's happening at your business

  • Contact Information - Make it easy for customers to reach you

  • Shipping Information - Clear delivery and return details

What You Get:

  • Custom Design - Built specifically for your business, not a template

  • Works Everywhere - Looks great on phones and computers

  • Safe Checkout - Customers can pay securely

  • Easy for Customers - Simple to use for all ages

  • Your Photos - Professional pictures of your products and business

  • Connect to Social Media - Link to your Facebook and Instagram

  • Show Up in Google - Help local customers find you online

  • Personal Training - I'll teach you how to update your site

How We Work Together:

  • In-Person Meetings - We'll sit down and plan your perfect website

  • Platform Choice - I'll help you pick the best system for your needs

  • Up to 75 Products - I'll add your inventory so you're ready to sell

  • Staff Help - I'll explain any new systems to your team

  • Your Style - I'll work with your current look and branding

Timeline: 8-12 weeks (depends on what you already have)

Growing Your Business: Once your website is live, I offer special pricing for ongoing updates and monthly photography to keep your site fresh.

Perfect for Door County businesses ready to sell online year-round

Questions? Please reach out or see below!

Common Questions

Please look at the FAQs and Terms of Service for more full information

  • Born and raised in Wisconsin, I'm passionate about helping other Wisconsin businesses thrive online. Unlike other local agencies that outsource work overseas, I handle every aspect of your project myself. This means:

    • Direct Communication: You'll work directly with me throughout the entire process, ensuring your vision is perfectly translated into reality.

    • Deep Wisconsin Understanding: I understand the unique needs and challenges of businesses in our state, from regulations to local market trends.

    • Local Expertise: My education in digital marketing at a Wisconsin institution (funded by the state) and my commitment to ongoing learning ensure I'm always up-to-date on the latest industry best practices, including website UI/UX, design, SEO, and online marketing strategies.

    • Personalized Service: I'm dedicated to providing personalized service with a focus on your specific goals and success.

    I take pride in my work and find immense satisfaction in helping Wisconsin businesses shine online. Let's work together to elevate your online presence!

  • Every business has different needs - some have extensive content ready, others are starting fresh

    • We work together as a team, with your complete approval on all website content and design decisions

    • You maintain full control over what appears on your site and when it goes live

    • Don't worry if you don't have everything prepared - we'll assess your specific needs during our initial consultation

    • Common materials include: business content, product descriptions, photographs, logos, and any existing brand materials you'd like to incorporate

    • Clear communication and timely feedback help ensure your project stays on schedule

    • Your input on design questions keeps the project moving forward smoothly

    • Platform recommendation based on your specific needs

    • Custom website development using Squarespace or Shopify

    • Website hosting and domain are highly recommended to be managed through your chosen platform account

    • Up to 5 total revisions during development and a 30-day post-launch period

    • Additional updates after this period: $100/hour

  • What are your payment terms?

    • Full payment due before project begins

    • Payment plans available for qualifying projects

    • Website platform fees and hosting costs not included - these are paid directly to your chosen platform (Squarespace or Shopify)

    • E-commerce websites typically take 8-12 weeks to complete

    • Timeline begins after receiving all required content and materials

  • What happens if there are delays?

    • One-time delay allowed for any reason

    • Projects with no progress beyond a 2-week delay will be notified

    • If delays continue, a $1,000 late fee applies and must be paid before work resumes

    • Late fee covers my continued time and design work when projects extend past the scheduled 8-12 week timeline

    • Delays include: late content delivery, missed feedback deadlines, extended periods without communication, multiple appointment rescheduling, or any other client-made delays past 2 weeks of no progress that Karrels Design determines apply to this policy

    • Website management services available - includes technical support, updates, and local emergency assistance when needed

    • Custom CSS coding available

    • Code injection and customization services

    • Starting at $300 for custom coding projects

    • Technical troubleshooting